Otherwise …

We dropped by a market this evening to pick up some milk, and my wife noticed a blurb on boxes of Diet Coke:

Who knew soft drinks could be hydrating?

Who knew that “hydration” was supposed to be so special? Or that “self-involved airhead” is now a major market demographic?

2 thoughts on “Otherwise …”

  1. “self-involved airhead” market demographic
    Many health-food snacks indicate on the label (in an exclamatory fashion) that calories are “ENERGY!” to educate the airhead demographic.


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