Merchandise and the body

Money and mainstream cultural radicalism: Nude department store. Selfridges, an English department store chain, capped its month-long Body Craze promotional campaign by paying an American artist a five-figure sum to use its flagship store as the setting for an installation involving 600 nude volunteers. The artist called the work Be Consumed, and explained “The idea was to a bring the body up against commerce and create tension between them.” What tension?

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